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by Drew Deitch
| published
Juror number 2 It’s the kind of movie audiences used to get regularly before the complete takeover of blockbusters: a taut, high-concept adult thriller that isn’t full of spectacle and bombast. Directed by the iconic Clint Eastwood, the simple yet complex story of a jury member harboring a horrific secret manages to maintain its tension and drama for less than two hours. It’s the kind of movie we took for granted before Marvel changed movie theaters forever.
And it’s pretty clear since Warner Bros. decided to kill Juror number 2 Even before she had a real chance at the box office.
originally, Juror number 2 meant to go straight to maximumWarner Bros influx service. Immediately, fans of the film were confused that the film was not going to get a wide theatrical release. It has a stellar cast, is a polished production, and is from a director with an impressive studio history. The idea that the movie was going to skip theaters entirely was more than a little strange.
Then, Warner Bros. changed their tune and decided to give Juror number 2 A very limited theatrical run in the United States. The film was played in less than fifty cinemas in Israel and Warner Bros. did not report the box office earnings. Fortunately, the film did get an international theatrical release, but that’s rarely enough to make a serious dent in the cultural landscape these days.
now, Juror number 2 Going to Max to stream on December 20th and branded as Max Original. Will he manage to find a bigger audience there instead of in the cinemas? We’ll never know thanks to Warner Bros., but we can report something that seems obvious: people really, really like this movie.
Juror number 2 It was released on the video-on-demand rental platform iTunes and immediately rose to number one. As of this writing, it’s still the #1 movie on iTunes five days later. Audiences were clearly intrigued by the film and energized by it enough to shell out their money to rent it. In an age where “I’ll wait until it hits my streaming service” has become the de facto position of many consumers’ approach to movies, seeing a movie like Juror number 2 To get such a great response from people who are willing to rent means something.
The audience will always show up for your next blockbuster, backed by a multi-million dollar marketing campaign. Everyone is dying for the historic success of Barbie Doesn’t seem to explain this movie’s $1 billion marketing budget. movie like Juror number 2 – surely given an infinitesimal fraction of Barbie’s marketing budget has managed to cut through the noise of every other piece of content competing for your attention. People want to see this movie.
So, kudos, Warner Bros., for shooting yourself in the foot again with a well-known adult film. I doubt the projection Juror number 2 Going to do wonders for your Max subscriber numbers. Maybe the reason we don’t get movies like Juror number 2 Often as we should, there is less to do with audiences and more to do with movie studios who don’t know what the hell they are doing.
expect Juror number 2. It’s a really good movie that doesn’t have to fight to find its audience.