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by Yonatan Klotz
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The past few weeks have set records in Hollywood, with movie theaters running out of popcorn and candy every day as audiences rush to watch evil, Moana 2, and Gladiator 2. Take a little deeper look at the box office reports, and you’ll discover what might be the biggest surprise of the holiday season: Solo leveling reawakening. The anime film, which is not exactly a new film in the successful isekai series, is nothing more than a recap of season 1 and the first two episodes of season 2, yet the Sony-produced film earned more than $5 million worldwide.
Feature-length advertisement
Considering the film is made up of existing footage and two episodes set to air on TV in January, the $5 million box office lead is incredibly impressive. Solo leveling reawakening was a huge hit in the United States, where it earned over $3 million, which made Sony incredibly happy. Earlier this year, Sony executives said they wanted to bring more Anime films to American theaters, and here we have proof that even a glorified advertisement can yield profit with a minimum investment.
Sony has become the biggest name in anime since acquiring Crunchyroll, but if the rumored purchase of Kadokawa, one of Japan’s biggest manga and anime publishers, goes through, it will have a stranglehold on the entire industry. And it couldn’t have come at a better time, with anime hotter than ever. Solo leveling reawakening Doesn’t even have half the appeal of demon slayerThe world’s most successful anime TV to movies, so if a new Iskai can turn thousands into millions, what will a big screen adaptation of the Infinite Castle arc do?
Solo leveling is incredibly popular
Here I admit that I am not a big fan of Solo leveling; Although I saw Solo leveling reawakening In theaters, the isekai is still my current choice Rise of the Shield Hero. And while it’s more reverse Iskai with monsters coming through portals into the world of humans, it hits a lot of the same story beats, but I do enjoy the protagonist, Song Jin-woo, and the reveal of the end of season 1. He’s even more interesting in season 2.
Jin-Woo’s unique ability to level up makes him stand out among the other hunters Solo leveling reawakeningwhich are locked to the levels they received upon awakening to their powers. It’s a simple premise, but the quest to change jobs at the end of season 1 changed everything about where I thought the story was going, and then the “Red Gate” arc that starts season 2 throws more twists into what was, until then, a fairly standard adventure anime under the surface. I will say, on the big screen, scenes from season 1 that I first saw in time influx Looks much, much better, and now I’m excited to see more of what’s to come in Season 2.
Sony’s path to anime dominance
Solo leveling reawakening It’s a blatant ad, but there’s still something innovative about watching anime in a movie theater, and I think Sony is making the right move to bring more movies to the United States. With a theatrical budget of almost zero, Sony may make more on their anime commercial than Warner Bros. will make on their anime influence The Lord of the Rings: War of the Rohirswhich is currently expected to make around $7 million in its opening weekend. It’s hard to believe the same company that gave us Madame Webb and Morbius It also takes anime to whole new heights and prints money in the process.
Solo leveling Available to stream on Crunchyroll, which, by the way, is owned by Sony.
