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Silhouette of a passenger in front of the JetBlue Airbus A321neo aircraft seen on the tarmac docked at the passenger aircraft bridge from the Amsterdam Schiphol International Airport AMS EHAM terminal in the Netherlands.
Nicholas Economou | Nurfoto | Getty Images
JetBlue Airways plans to add domestic first-class seats by 2026 on planes that don’t have its top-tier Mint class, the latest move to win customers who pay more and return to profitability.
All JetBlue Airbus planes without Mint, the airline’s seats, will have two or three rows of domestic first-class seats, Marty St. George, JetBlue’s president, in a memo to employees.
“Since we launched Mint more than a decade ago, we’ve explored the idea of expanding a version of it across the fleet, often playfully calling it ‘mini-Mint’ or ‘junior Mint,'” he said St. george He said Mint “can’t be duplicated on shorter flights,” so the company had to find a solution for passengers willing to pay for more space on shorter flights.
“We’re keeping the rest of our ideas under wraps for now as we prepare for a 2026 launch. We’re keeping our competitors guessing,” St wrote. george
St. George, JetBlue’s former chief commercial officer, returned to the New York-based airline earlier this year to help CEO Joanna Geraghty return JetBlue to profitability and reduce costs. The airline is focusing more on its core markets in Florida and the Northeast.
JetBlue has been a trailblazer in the U.S. airline industry since its first flights nearly 25 years ago, adding amenities like seatback entertainment, free Wi-Fi and a business class meant to fly at the front of the most affordable aircraft for customers. compared to the major airlines that dominate air travel in the United States.
The airline has converted more focused to find ways to increase sales from your acquisition offer Spirit Airlines was blocked by a US judge in January and its collaboration with American Airlines in the northeast it was ruled anti-competitive by another judge.
JetBlue is eliminating a series of new unprofitable route cuts, CNBC informed last week It is also tweaking its European service, announcing a new flight between Boston and Madrid on Tuesday.
Adding better seats that bring a premium to standard coach has become a focus of the airline industry as many post-pandemic leisure travelers have shown they are willing to pay more for roomier seats or other perks like airport lounges.
on Tuesday, Alaska Airlines he said he would evaluate it premium seat deals and upgrade some of its aircraft after its merger with Hawaiian as part of plans for global expansion.
JetBlue earlier this year said it will build their first halls.
