Instagram leaves her search to compete with Tiktok

Instagram’s leader Adam Moser says the company wants to improve the program’s search function, admitting that it’s an area where Instagram can do more. Remarks made of a The last episode “Build Your Race” Podcast, let’s go when young Genz users often apply to social programs such as Tiktok for answers using traditional search engines.

Instagram is also in that mix, of course, but knows that its position can be stronger.

“We … start investing more on Instagram, because there is so amazing content,” he said. “And quite sincere, what we call search of content, unlike searching for an account, in fact searching for some kind of content, it’s not so good on Instagram.

The discussion noted that part of the problem was that the team working on Instagram is small, but recently “strengthened the team” to make more improvements on this front and for years.

“It’s a long way, but I think it can also really be good for people who are looking for items. “But also for the creators … it should allow content to convert content to make the full value in the first 24 or 48 hours.”

In order for Gen Z and young users to search for something that happened for a while.

Google identifies how the problem affects its own future as a search provider, when in 2022, Google Exec offered that Social programs like TIKTOK and Instagram ate in his primary businessincluding search and maps.

Last fall began to compete more directly with Google Advertising Business by allowing her advertisers Target the search results pageA number

Studies of different market research have also confirmed this shift on how young people use the Internet and web search, different stairs. In one US study, for example, Instagram tops Google Search and other competitors as Gen z’s preferred search engineA number

But this is still a close race, and not the fact that Instagram definitely won.

Eght Bernstein Research Study cited by Fortune In April 2024, 45% of Gen Z are more likely to use social media for searches, and a 2024 The study of the Hercampus quoted in EMarketer It turned out that 51% of Gen Z are favorable for Google’s search for Google, mainly for his short-form video format.

Mosseri’s comment shows that the meta knows the next limit where Instagram should compete as a search engine, not only a social network, with friends.

Only a “very small percentage” posts “very small percentage” posts on Instagram’s feeding, adding that this part of Instagram becomes “much more than a public domain.” At the same time, stories and DMS (direct messages) where users communicate with their friends.

Another area where Instagram aims to compete with TIKTOK with searches are suggested searches that appear on top of comments.

The search for TIKTOK is extracted from whether people speak in the comments. It’s something that wants something to improve.

“Sometimes, where the real interesting context is not in the video that uploaded someone, but around it, it’s almost always that you can go more easily and then you can be more,” he said.

He noted that the version of Instagram’s app that looks more about improving the search suggestions is “soon”.