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Vivo accounted for 15.8 percent of the Indian phone market in the third quarter of 2024, comfortably ahead of Samsung, according to the data. Vivo was the third-ranked brand in India back in 2018 Canals.
It has produced some great phones and pioneered phone camera technology in particular, first claiming the use of gimbal sensor stabilization in 2020’s Vivo X50 Pro and later pixel shifting in the Vivo X60 series.
If you are among those who have not come across a Vivo phone before, you might assume that it is a local brand. It is not. Vivo is from the BBK group of phone makers, Oppo, OnePlus, Realme and others along with these all are Chinese companies under a parent company big enough to cast a Lovecraftian shadow.These Chinese brands are responsible for shaping the Indian phone market in 2024.
“In the last seven, eight years, because of cheap data and the entry of Chinese brands, (Chinese manufacturers) have really democratized price points in India,” says Singh.
A decade or so ago, trade shows were full of feature phones designed for emerging markets like India. is more acceptable and can buy more more expensive phones.
“Value for money has been the general psyche of the Indian consumer, but it is rapidly moving towards buying more premium phones,” said Neil Shah, Vice President, CounterPoint Research. than even buying a car, a house or insurance. A phone, in India, can be everything at times.”
The data confirms this CounterpointThe average selling price of smartphones in India increased from $192 in the third quarter of 2020 to $293 in the same quarter of 2024.
It’s this effect that’s helped Apple do so well in India, with its market share expected to grow by nearly 60 percent from the third quarter of 2023 to 2024, according to IDC data.
“Given that Apple’s average selling price is so high, it’s an achievement that Apple has done well in the last few years,” Singh said is an ambitious brand. It has a brand halo. Everyone would like to buy an iPhone. Not everyone can afford one.”
