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It was once presented as one of the most welcoming countries in the world refugees and immigrants, Canada is launching a global online ad campaign to warn asylum seekers that making a claim is difficult.
The C$250,000 ($178,662) in ads will run through March in 11 languages, including Spanish, Urdu, Ukrainian, Hindi and Tamil, the immigration the department told Reuters. They are part of a broader shift in tone by Prime Minister Justin Trudeau’s unpopular government on immigration and an effort to curb asylum claims.
Migrants have been blamed for high housing prices, though some experts argue that’s a simplistic explanation, and polls show a growing number of Canadians believe the country is accepting too many newcomers.
The four-month campaign is budgeted to cost a third of the total spend on similar ads over the previous seven years.
Search queries such as “how to apply for asylum in Canada” and “refugee Canada” will show sponsored content titled “Canada’s Asylum System – Asylum Facts,” the ministry said.
“Claiming asylum in Canada isn’t easy. There are strict guidelines to qualify. Find out what you need to know before you make a life-changing decision,” reads an ad.
Canada has long been seen as a welcoming place for newcomers. Now its leaders are reducing immigration and trying to get temporary residents to leave and prevent people fleeing US President-elect Donald Trump from seeking asylum.
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“Immigration, Refugees and Citizenship Canada is working to combat the spread of misinformation and disinformation about Canada’s immigration system and to highlight the risks of working with unauthorized representatives,” a department spokesperson wrote in an email. electronic
It can be an uphill battle. Canada’s refugee system faces a backlog of 260,000 cases amid growing global displacement. The government has little control over who seeks asylum.
His immigration minister has hinted at fast-track appeals which are considered unlikely to succeed. The government expects millions of people to leave the country on their own when their visas expire, and the immigration minister has threatened to deport them if they don’t.
It’s a dramatic turnaround for a government that for years rolled out the welcome mat.
In January 2017, when Trump took office, Trudeau tweeted: “To those fleeing persecution, terror and war, Canadians will welcome you, regardless of your faith. Diversity is our strength # WelcomeToCanada”.
On Nov. 17, nearly eight years later, Trudeau released a video promoting his government’s immigration policies, calling out “bad actors” who “have been exploiting our immigration system for their own interests.” .
Last month, the Liberal government, following the polls, announced it was reducing permanent and temporary immigration. The population is expected to decline slightly over two years.
Advertising campaigns to counter misinformation about how to apply for asylum could be helpful, said University of Ottawa law professor and immigration expert Jamie Chai Yun Liew.
“On the other hand, if they say, ‘You’re not welcome’ … it seems contrary to Canada’s approach in the past,” he said. “They’ve changed messaging.”