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The Adani Group, led by Gautam Adani, has recently unveiled a new advertising campaign titled “Hum Karke Dikhate Hain” to showcase its efforts in the renewable energy sector. The campaign was launched with the release of his first film, “Pehle Pankha Phir Bijli” (First Fan, Then Electricity).
The film tells the exciting story of a young boy, Tamtu, who believes in the art of a simple fan to bring electricity to his village. This inspiring video, produced by Ogilvy India and shared by Adani Group Chairman Gautam Adani, shows the results of clean energy solutions provided by Adani’s power generators in transforming and lighting up an entire village.
The 1 minute 30 second video shows an interesting scene where a young boy eagerly asks his father when the electricity will come on and when the fan will start. The man replies “Tamtu sir, let the fan come first… then the electricity.”
The video shows a remote village without electricity, but with the help of the Adani Group, wind turbines are installed, bringing energy and hope to the community. This project reflects the Adani Group’s promise of infrastructure development, as well as progress, hope, and a bright future.
Referring to X, Gautam Adani wrote: “In our actions are the promises we make. Promises that are not about architecture but about hope, progress and a brighter tomorrow. The wind of change is here. Hum Karke Dikhate Hain!”
The Adani Group wrote: “This video is the beginning of a series of multi-part series with the hashtag #HKKDH that the Group will release in the coming months on television, digital and social media, with related stories and shows about their activities.”
Adani Green Energy
Adani Green Energy Limited (AGEL) is recognized as India’s leading renewable energy provider and a global leader in supporting the clean energy transition. AGEL specializes in the development, ownership, and operation of large-scale grid-connected, solar, wind, and hybrid renewable energy systems. Their renewables division, Adani Green Energy, aims to generate 50 GW of renewable energy by 2030, which includes the Khavda Renewable Energy Park in Gujarat.
Covering an area of 538 square kilometers—five times the size of Paris—Khavda is poised to become one of the largest renewable energy projects in the world. The park will have a capacity of 30 GW, with the first phase of 250 MW of wind power already in operation.
Adani Group’s notable projects include the completion of the 648 MW Kamuthi Solar Plant in Tamil Nadu in 2016, which at the time was the world’s largest solar power project. These initiatives demonstrate Adani Group’s leadership in driving India’s energy goals.
