Lord & Taylor, America’s oldest department store is coming back

Lord & Taylor, America’s largest store chain, is coming back with an old logo, new owners and a new vision.

The iconic company, which was founded in 1826 and has a long history in fashion, closed its brick-and-mortar store in 2021 after years of growing financial problems. plague. Relaunch of e-commerce failed.

Now, under the new ownership of Regal Brands Global, which acquired the intellectual property of Lord & Taylor, the store and its brand are looking to regain its top position in the retail industry and return to the Internet in 2025 and restore its iconic logo – which had and was placed in ‘cans under previous ownership.

LUXURY DEPARTMENT STORE LORD & TAYLOR FILED FILES

“We are excited to bring back our beloved logo and are committed to restoring Lord & Taylor’s reputation for exceptional customer service,” says the Lord & Taylor website. “Our focus will be on introducing new products under the Lord & Taylor brand”.

Regal Brands Global bought the rights to Lord & Taylor’s technology after investment firm Saadia Group lost the rights in February after a court found it defaulted on more than $45 million in debt.

Regal Brands Global says it wants to revive the nostalgia of Lord & Taylor and mix it with modernity so that it never goes out of style. Lord & Taylor’s website says it has “been a symbol of elegance and style since its inception.”

Sina Yenel, manager of the process at Regal Brands Global, called the loss of the top logo in 2022 “a huge betrayal of the brand” in an interview with Retail Drive.

“I understand targeting younger customers, but this is not the beginning,” Yenel told the outlet about the iconic Helvetica font logo that replaced its long-standing logo. “This is a brand that has been here for 198 years. Lord & Taylor has a great history, among different generations and different cultures.”

He said the 75-strong sales force is working on a retail strategy based on elevated, off-beat and fashion-forward styles, according to Retail Drive.

The company focuses on high quality home goods, dresses and shoes.

“Lord & Taylor should be about fashion this will end,” said Yenel.

Lord & Taylor’s website says the brand will continue to be an innovative retailer, focusing on unique products and innovative ways to shop.

Its official products will be available on its website and at selected retailers worldwide, “along with exciting new products.”

“With a history dating back to 1826, Lord & Taylor has always set the standard for excellence and excellence in fashion. Our commitment to excellence is reflected in all the products we offer, from classic to contemporary. As we move forward, we move forward. Continue to honor history. old of the brand while embracing innovation to meet the needs of our discerning customers.”

There are no immediate plans for a store, although Regal has indicated that it intends to open stores in the future.

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Its most famous store was the Lord & Taylor Building on Fifth Avenue in New York City, which was purchased by Amazon in 2020 for $978 million. This 11-story building was built in 1914.

In 2020, the store offered of bankruptcy Along with owner, fashion rental company Le Tote Inc. Lord & Taylor temporarily closed its 38 brick-and-mortar locations in March 2020 when the pandemic began, but continued to operate online during the coronavirus pandemic. .

The move comes less than a year after Le Tote agreed to buy Lord & Taylor from Hudson’s Bay Co., the parent of Saks Fifth Avenue.

English-born Samuel Lord opened the first store in 1826 on Catherine Street where it is now located Two Bridges, Manhattan.