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Samantha Jacobson, Chief Strategy Officer at Trade Desk, Inc. (NASDAQ:), recently made several transactions related to its Class A common stock. On November 29, Jacobson sold shares worth about $2.8 million. These transactions occurred at prices ranging from $127.89 to $128.72 per share, mostly below the $139.18 trading price. The transaction was part of the 10b5-1 trading plan, which allows insiders to set up a trading plan. The stock has shown remarkable strength, gaining about 88% year-on-year, according to InvestingPro data.
In addition to the sale, Jacobson also acquired shares through several transactions, with a value of approximately $1.26 million. Trading prices ranged from $59.57 to $81.07 per share. Following this, Jacobson directly owns 90,709 shares of the $68.46 billion company’s market capitalization. InvestingPro analysis shows that the company has a profit margin of 81% and will receive an “EXCELLENT” financial rating, although current valuations indicate that the stock may be trading above its Fair Value.
In other recent news, The Trade Desk, a leading player in the digital marketing industry, has been under scrutiny from many experts and the company’s current trends. The company made headlines and announced that it could be merged with A year (NASDAQ:), a speculation started by Guggenheim analyst Michael Morris. The Trade Desk also made waves with the unveiling of Ventura, a new TV management system launched in 2025. This technology aims to increase overall advertising revenue within the media sector.
Analysts have revised their outlook on The Trade Desk with Loop Capital maintaining a Buy rating and price target of $145.00. New Street Research raised the company’s rating from a “Reduce” rating to a “Buy” rating, raising the price target to $115. Macquarie maintained its Outperform rating and increased its price target to $150.00. Jefferies reaffirmed its Buy rating with a target price of $138.00. The changes reflect the company’s strong results in the third quarter and future prospects.
In terms of financials, The Trade Desk announced a 27% year-on-year increase in revenue in the third quarter of 2024, to $628 million, mainly driven by growth in its Connected TV (CTV) business. The company also expects 25% year-over-year growth for the fourth quarter, with revenue of at least $756 million. These are some of the latest trends that investors should consider when evaluating The Trade Desk.
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