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Sweetgreen is trying to make sure that the survival of farmers’ markets because of the important role they play in the community and as a source of income for farmers.
Earlier this month, the fast food restaurant, founded in 2007 by Nicolas Jammet, Nathaniel Ru and Jonathan Neman, announced the support of Food Access LA, a non-profit that manages eight farmers’ markets in Los Angeles that were in danger of closing.
In order to protect them, Sweetgreen has pledged to fund non-profit projects until 2025, which will help improve small-scale agriculture and support food and beverage businesses and improve food security in other countries. unprotected areas.
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Workers prepare apples and pears at Sweetgreen’s restaurant in Boston Oct. 24, 2017. (Adam Glanzman/Bloomberg via Getty Images/Getty Images)
Jammet, who works as the head of ideas, emphasized the importance of these markets, telling FOX Business that, for many people, they are often the only place where fresh food can be found. The markets, now funded by Sweetgreen, serve more than 10,000 visitors each week to the Los Angeles area. Some of them side farmers that Sweetgreen depends on.
“Farmers’ markets have played an important role in how we grow, produce and source our food,” Jammet said.
In the early days of the company, Jammet and his co-founders often visited the Dupont Circle Farmers Market in Washington, DC. Jammet.
Nicolas Jammet, co-founder of Sweetgreen Inc., speaks at the Milken Institute’s international conference in Beverly Hills, Calif., April 30, 2018. (Patrick T. Fallon/Bloomberg via Getty Images/Getty Images)
The company still buys from farmers it built relationships with 15 years ago, Jammet said.
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“Amid rising prices, it is important for consumers and businesses to support small farmers and markets,” he said.
Sweetgreen restaurant in New York April 22, 2024. (Angus Mordant/Bloomberg via Getty Images/Getty Images)
Although he often hears how tough the restaurant business is, he said it’s “very difficult to be a farmer.”
“No business is too difficult. And their limits can be very tight, and most of them are seasonal,” said Jammet. “I often think that farmers markets are where farmers make the most money because they are buying and direct sales to customers. Therefore, it is an important source of income for many farmers. ”
Jennifer Grissom, director of Food Access LA, said these markets make it possible for “farmers to earn four times more than they would by buying traditional food.”
